Price Shock Recovery Kit — Follow-Up Email Templates

Win back customers who balked at your quote. 3 proven follow-up emails plus Outlook & Gmail setup guides.

Stop losing deals to sticker shock.

Every home improvement pro knows the moment: you finish presenting the quote, the customer's face shifts, and suddenly they want you out of the house. They didn't hear about the safety issues you found. They didn't hear about financing. They just heard a number — and shut down.

This template kit gives you a proven way to re-open the conversation, professionally, within 24 hours of the visit.

What's inside:

• 3 ready-to-use follow-up email templates, each designed for a different customer reaction:
  • Safety Lead — for when you found real issues that can't wait
  • Financing Lead — for when price was clearly the only objection
  • Soft Reset — for when the customer felt pressured and got defensive
• Outlook Setup Guide — three methods (My Templates, .oft files, Quick Parts) so any version of Outlook works
• Gmail Setup Guide — full walkthrough including the one-time enable step most people miss
• Best practices cheat sheet — naming conventions, placeholder color-coding, and the "10-minute call" ask that gets responses

Built for: Roofers, HVAC techs, window and siding installers, remodelers, plumbers, electricians, and any home services pro who quotes in the home and feels the squeeze when customers go quiet.

Format: 3 editable Microsoft Word (.docx) files. Fully customizable to your company name, trade, and financing offers.

Delivery: Instant download after purchase.