Google Business Profile Set-Up & Care Guide for the Trades | Advertising & Marketing

Stop losing jobs to the plumber, HVAC tech, or electrician across town just because Google shows them first.

This is the no-fluff, trades-focused playbook for setting up — and actually using — your free Google Business Profile (formerly Google My Business). Built from 20 years of running an HVAC and plumbing company, written for the way trades businesses actually work.

One hour to set up. 15 minutes a week to maintain. The single highest-ROI fix most trades businesses are leaving on the table.

What's inside the 9-page guide:

• Section 1 — Today: Create or claim your profile, pick the right primary category (specific to plumbing, HVAC, electrical, roofing, landscaping, and general contracting), and get verified without dropping the ball.
• Section 2 — This Week: Fill out every field that matters — services listed individually (not lumped), holiday hours, attributes that filter you into searches, and the 8-point completion checklist.
• Section 3 — Photos: What to photograph by trade — the actual before/after shots, equipment angles, and team photos Google rewards. Plus the weekly photo habit.
• Section 4 — Reviews: Copy-paste scripts for asking happy customers, following up next day, and replying to 5-star and 1-star reviews calmly.
• Section 5 — Posts & Updates: A full 12-month posts calendar (frozen pipes in January, AC tune-ups in March, hiring posts in November) plus the 4 post types that work for trades.
• Section 6 — Run It: The 15-minute weekly routine and the 30-minute monthly review that turn your profile into a phone-ringing machine.
• 3-Week Game Plan: Exactly what to do this week, next week, and the week after.

Built specifically for:

• Plumbers and drain cleaning companies
• HVAC and heating & cooling contractors
• Electricians and electrical contractors
• Roofing contractors
• Landscapers and lawn care companies
• General contractors and home services

What you'll get the moment you check out:

• 9-page branded PDF — instant download
• Trade-specific category recommendations (with NAICS-aligned secondaries)
• Copy-paste review request templates (text, email, replies)
• 12-month seasonal post calendar
• Weekly & monthly maintenance checklists

Small Fixes. Real Progress. That's the whole approach. You don't need to do everything today — you just need to do the next thing.

Instant digital download. No physical product shipped.