{"product_id":"grown-up-employer-guide","title":"Why Employees want Employers who act like Grown Ups | Free Download","description":"\u003cdiv style=\"font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;color:#1a1a1a;line-height:1.6;\"\u003e\n\n\u003cdiv style=\"background:#000;color:#fff;padding:32px 28px;margin-bottom:24px;border-radius:6px;\"\u003e\n  \u003cdiv style=\"color:#64AB31;font-size:11px;letter-spacing:0.28em;font-weight:700;margin-bottom:14px;\"\u003eFREE • 6-PAGE PDF • INSTANT EMAIL DELIVERY\u003c\/div\u003e\n  \u003ch2 style=\"font-size:26px;font-weight:900;line-height:1.15;color:#fff;margin:0 0 12px 0;\"\u003eThe hiring guide for owners who are \u003cspan style=\"color:#64AB31;\"\u003edone\u003c\/span\u003e hearing “nobody wants to work anymore.”\u003c\/h2\u003e\n  \u003cp style=\"font-size:15px;color:#b8b8b8;margin:0;line-height:1.5;\"\u003eDrop your email. Get the guide in 30 seconds. No checkout. No card. No catch.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"font-size:17px;margin:0 0 16px 0;color:#222;font-weight:500;\"\u003eAfter 20 years in the trades, here’s what I learned about hiring in 2026: employees aren’t looking for jobs anymore — they’re shopping for employers the same way they’d shop for a partner. And most owners are showing up to the date in flip-flops with no plan.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 24px 0;\"\u003eThis 6-page guide breaks down exactly what they’re really looking for — and the small fixes that turn your business into the kind of place they’d actually pick.\u003c\/p\u003e\n\n\u003c!-- BIG SIGNUP CTA BLOCK --\u003e\n\u003cdiv style=\"background:#f3f9eb;border:2px solid #64AB31;padding:32px 28px;margin:28px 0;border-radius:6px;text-align:center;\"\u003e\n  \u003cdiv style=\"color:#64AB31;font-size:11px;letter-spacing:0.25em;font-weight:800;margin-bottom:10px;\"\u003eGET INSTANT ACCESS\u003c\/div\u003e\n  \u003ch3 style=\"font-size:24px;font-weight:900;color:#111;margin:0 0 10px 0;line-height:1.2;\"\u003eSend me the free guide →\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 22px 0;color:#333;font-size:15px;\"\u003eEnter your email on the next page and we’ll send it straight to your inbox.\u003c\/p\u003e\n\n  \u003ca href=\"http:\/\/eepurl.com\/RUnglfGALp\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#64AB31;color:#000;font-weight:900;font-size:16px;letter-spacing:0.1em;padding:18px 36px;border-radius:4px;text-decoration:none;\"\u003e📥  DOWNLOAD THE FREE GUIDE\u003c\/a\u003e\n\n  \u003cp style=\"margin:16px 0 0 0;color:#666;font-size:12px;\"\u003e🔒 We hate spam too. Read our no-spam promise below.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"font-size:20px;font-weight:900;color:#111;margin:32px 0 14px 0;\"\u003e✅ What’s inside:\u003c\/h3\u003e\n\n\u003cul style=\"list-style:none;padding:0;margin:14px 0 24px 0;\"\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;border-bottom:1px solid #eee;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eThe 5 questions employees are silently asking about you\u003c\/li\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;border-bottom:1px solid #eee;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eWhy vision matters more than salary (and how to fix that in 15 minutes)\u003c\/li\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;border-bottom:1px solid #eee;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eThe standards conversation most owners avoid\u003c\/li\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;border-bottom:1px solid #eee;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eThe pricing trap that quietly insults your best people\u003c\/li\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;border-bottom:1px solid #eee;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eThe 5 reinvestment areas employees actually care about\u003c\/li\u003e\n  \u003cli style=\"padding:8px 0 8px 30px;position:relative;\"\u003e\n\u003cspan style=\"color:#64AB31;font-weight:900;position:absolute;left:0;top:8px;font-size:18px;\"\u003e✓\u003c\/span\u003eA simple 1% playbook to start fixing it this month\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- NO-SPAM PROMISE --\u003e\n\u003cdiv style=\"background:#000;color:#fff;padding:28px 24px;margin:28px 0;border-radius:6px;\"\u003e\n  \u003cdiv style=\"color:#64AB31;font-size:11px;letter-spacing:0.25em;font-weight:800;margin-bottom:14px;\"\u003e🔒 OUR NO-SPAM PROMISE\u003c\/div\u003e\n  \u003cp style=\"margin:0 0 14px 0;color:#fff;font-size:15px;line-height:1.5;\"\u003eWhen you grab the guide, you’re joining the One Percent email family. Here’s what that actually means:\u003c\/p\u003e\n\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:14px 0;\"\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px 0;color:#64AB31;font-weight:900;font-size:18px;width:30px;vertical-align:top;\"\u003e✓\u003c\/td\u003e\n      \u003ctd style=\"padding:8px 0;color:#e0e0e0;font-size:14px;line-height:1.5;\"\u003eThe guide, instantly\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px 0;color:#64AB31;font-weight:900;font-size:18px;vertical-align:top;\"\u003e✓\u003c\/td\u003e\n      \u003ctd style=\"padding:8px 0;color:#e0e0e0;font-size:14px;line-height:1.5;\"\u003eOne honest blog per week. No filler. No fake urgency.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px 0;color:#64AB31;font-weight:900;font-size:18px;vertical-align:top;\"\u003e✓\u003c\/td\u003e\n      \u003ctd style=\"padding:8px 0;color:#e0e0e0;font-size:14px;line-height:1.5;\"\u003eOccasional free tools and downloads — only when worth sharing\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:8px 0;color:#FF6B6B;font-weight:900;font-size:18px;vertical-align:top;\"\u003e✗\u003c\/td\u003e\n      \u003ctd style=\"padding:8px 0;color:#888;font-size:14px;line-height:1.5;\"\u003eNo daily emails. No “FINAL CHANCE!!” subject lines. No selling your info. Ever.\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003cp style=\"margin:14px 0 0 0;color:#b8b8b8;font-size:13px;line-height:1.5;font-style:italic;\"\u003eUnsubscribe any time. We won’t chase you down or guilt-trip you. We’re a small business helping small businesses — spamming you would be hypocritical.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"font-size:20px;font-weight:900;color:#111;margin:32px 0 14px 0;\"\u003eWho it’s for:\u003c\/h3\u003e\n\n\u003cp style=\"margin:0 0 24px 0;\"\u003eSmall business owners, especially in the trades (HVAC, plumbing, electrical, contracting, landscaping, restaurants, retail) who are done hearing \u003cem\u003e“nobody wants to work anymore”\u003c\/em\u003e and ready to ask the harder question: \u003cstrong\u003eam I the kind of employer the people I want would actually choose?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c!-- WHY FREE --\u003e\n\u003cdiv style=\"border-left:5px solid #64AB31;background:#f3f9eb;padding:22px 26px;margin:28px 0;\"\u003e\n  \u003ch3 style=\"font-size:18px;font-weight:900;color:#111;margin:0 0 10px 0;\"\u003e🤔 Why is this free?\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 12px 0;color:#1a1a1a;font-size:15px;line-height:1.55;\"\u003eBecause I’ve been on the other side. I bought the $5,000 courses. I sat through the “free webinars” that were really 90-minute pitches. I downloaded the lead magnets that funneled me into 47 follow-up emails.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 12px 0;color:#1a1a1a;font-size:15px;line-height:1.55;\"\u003eSo when we built One Percent, we made a different bet: \u003cstrong\u003eprove the value first, ask for trust second, sell something only when you’ve genuinely earned it.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003cp style=\"margin:0;color:#1a1a1a;font-size:15px;line-height:1.55;\"\u003eThis guide is the proof. Read it. If it helps you, great. If you want help with the next step, the \u003ca href=\"\/products\/get-unstuck-call\" style=\"color:#4a8424;font-weight:700;\"\u003eGet Unstuck call\u003c\/a\u003e is here when you’re ready. If not, no hard feelings. Keep the guide. Forward it to a friend who needs it.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- SECOND CTA BUTTON AT BOTTOM --\u003e\n\u003cdiv style=\"text-align:center;margin:32px 0;\"\u003e\n  \u003ca href=\"http:\/\/eepurl.com\/RUnglfGALp\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#000;color:#fff;font-weight:900;font-size:15px;letter-spacing:0.1em;padding:18px 36px;border-radius:4px;text-decoration:none;border:2px solid #64AB31;\"\u003eGET THE FREE GUIDE →\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003c!-- SIGNOFF --\u003e\n\u003cdiv style=\"margin-top:32px;padding-top:20px;border-top:2px solid #eaeaea;\"\u003e\n  \u003cp style=\"margin:0 0 4px 0;color:#111;font-weight:900;font-size:16px;\"\u003eStacy\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 8px 0;color:#64AB31;font-weight:800;font-size:13px;letter-spacing:0.05em;\"\u003eFOUNDER, ONE PERCENT\u003c\/p\u003e\n  \u003cp style=\"margin:0;color:#666;font-size:14px;font-style:italic;\"\u003eSmall fixes. Real progress.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"One Percent.","offers":[{"title":"Default Title","offer_id":51769907216705,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3022\/2657\/files\/41b0cc5d-13c2-4267-8477-447c02e2e938.png?v=1779990233","url":"https:\/\/onepercentup.com\/products\/grown-up-employer-guide","provider":"One Percent.","version":"1.0","type":"link"}